I'm a Paris-based brand strategist, creative director and designer working across fashion, editorial and culture.
My practice covers the full creative spectrum from brand positioning and visual identity to campaign direction, collection development and production.
I started in music and club culture, which shaped how I think about brand as something lived and felt, not just seen. I've since worked with fashion brands, independent labels and cultural spaces on projects that demand both strategic clarity and creative precision.
Selected experience: Liebe (incl. Givenchy) · Raphael de Lacroix (incl. Printemps) · Maga Production